'Because if no one is necessarily your main competition that's also competing for that from a hip-hop perspective, you stand a better chance,' Runcie says. Some are so overwhelmed they just stand there slack-jawed.Īnd while it is rare to see one of the biggest hip hop/pop/country crossover acts perform in an elementary school gym, Runcie says going after kids is a way towards longevity - especially if you're the only one in your lane who's doing it. In footage from that day, the rapper enters a gym full of children who start screaming at the top of their lungs. NEW YORK TIMES BESTSELLER - Its time to saddle up Lil Nas X, the chart-topping music icon and internet sensation behind the hit single Old Town Road. Lil Nas X has proven he can dominate the Billboard charts, but now hes about to see if he can exhibit the same mastery over the New York Times Best Sellers. Music lovers will enjoy the celebration of rural life and finding hidden objects in the illustrations. Now, you can join the superstar and his pony as they explore the alphabet and the countryside. Runcie points to a surprise show Lil Nas X did at Lander Elementary school in Ohio in 2019. Lil Nas X took the country music world by storm with his single 'Old Town Road,' which has been certified 14-times platinum.

'Lil Nas X catered to and resonated with that younger demographic,' says Dan Runcie, the founder of Trapital, a media company and newsletter focused on business and hip-hop. Lil Nas X took the country music world by storm with his single 'Old Town Road,' which has been certified 14-times platinum. The 21-year-old (born Montero Lamar Hill) has just released C For Country, an adorable picture book illustrated by Theodore Taylor III.

Marketing to kids directly makes perfect sense when you look at exactly how huge 'Old Town Road' was with the elementary school set. Xs brand of joyousness, boldness, and abundant love follow through in this alphabet book that presents a day in the life of a child Lil Nas X on his ranch.

Lil nas x book c is for country